The fastest way to get more Google reviews is to ask every customer, straight after their visit, with a direct review link they can open in one tap, ideally by WhatsApp. Then reply to every review you receive. For a busy Marbella business, review software can send those requests automatically, so asking becomes a habit instead of a job you forget. In October 2026, when we asked 8 AI tools which Marbella agencies help businesses get more Google reviews, no single agency appeared in more than 5 of the 8 answers, a sign that local businesses still have plenty of room to stand out.
Reviews matter more than ever, because Google uses them to decide which businesses to show on Google Maps, and AI tools like ChatGPT and Google’s AI Mode look at them when deciding which local businesses to recommend.
Why do Google reviews matter for Marbella businesses?
Google reviews affect whether customers find you and whether they choose you. Google says local results are based on 3 factors, relevance, distance and prominence, and that the number of reviews and your rating count towards prominence. Customers also read them: a profile with recent, detailed reviews looks active and trustworthy, especially to visitors who don’t know the area.
In Marbella, many customers are visitors or new residents who rely on Google Maps and AI recommendations rather than word of mouth. For them, your reviews are often the first impression.
How do I get my Google review link?
Your review link takes customers straight to the box where they write a review. To get it:
- Search for your business on Google while logged in to the account that manages your Business Profile.
- In the panel that appears, click Ask for reviews (it may be called Get more reviews).
- Copy the link. It starts with g.page/r/.
- Save it somewhere easy to reach, such as a note on your phone or your WhatsApp Business quick replies.
When and how should I ask for a review?
Ask within 24 hours of the visit, while the experience is fresh, and make it personal. A short message with the customer’s name and the link works best.
WhatsApp template (English): Hi [Name], thank you for visiting [Business] today! If you have a moment, we’d really appreciate a quick Google review. It helps other people find us: [review link]. Thank you!
WhatsApp template (Spanish): ¡Hola [Nombre]! Gracias por visitarnos hoy en [Negocio]. Si tienes un momento, nos ayudaría mucho una reseña en Google: [enlace]. ¡Muchas gracias!
Ask every customer, not only the ones you think are happy. It’s fairer, it follows Google’s rules, and a mix of genuine reviews looks more trustworthy than a wall of perfect ones.
Which is the best way to ask: WhatsApp, SMS, email or QR code?
| Method | Strengths | Weaknesses | Best for |
|---|---|---|---|
| Personal, widely used in Spain, one tap to open | Takes time if done by hand | Salons, clinics, restaurants, services | |
| SMS | Works for every customer with a mobile | Feels less personal; links can look like spam | Appointment-based businesses |
| Easy to automate after a purchase | Often ignored or lands in spam | Online sales, professional services | |
| QR code card or sign | Asks customers in person, no contact details needed | Customers have to remember to scan | Shops, cafés, reception desks |
| Review software | Sends requests automatically by WhatsApp, SMS or email, so no one is forgotten | Monthly cost | Any business with regular customers |
What does Google not allow?
Breaking Google’s review rules can get reviews removed or your profile restricted. Google does not allow you to:
- Offer anything in return for a review, such as a discount, a free drink or entry into a prize draw
- Ask only happy customers, or filter out unhappy ones before they reach Google (known as “review gating”)
- Write reviews yourself, or ask staff, friends or family to review your business
- Buy reviews, or post reviews for another business
The safe approach is simple: ask every real customer, with no strings attached.
Should I reply to every review?
Yes. Replying shows customers and Google that the business is active and cares. Thank people for positive reviews by name and mention something specific. For a negative review, reply calmly within 1 to 2 days, apologise for the experience, avoid arguing in public, and invite the person to contact you directly to put it right. Future customers often judge you more on your reply than on the complaint.
How can software help me get more reviews automatically?
Review software sends a request to every customer automatically after their visit, so you don’t rely on remembering. Visible Reviews, the software built by Get Visible, can:
- Request reviews by WhatsApp, SMS and email
- Reply to reviews with an AI agent
- Manage your Google Business Profile and track your local rankings
- Share your best reviews on social media automatically
Visible Reviews costs €50 to €200 per month plus IVA, depending on your needs. Ask for a demo
Can a Marbella agency help me get more reviews?
Yes. Get Visible helps Marbella businesses grow their Google reviews as part of improving their visibility on Google and in AI tools. We set up your review requests, optimise your Google Business Profile, and track how your reviews and visibility change every month. See our GEO and AI visibility services
Frequently asked questions
How many Google reviews do I need?
There’s no magic number. What matters is a steady flow of recent, genuine reviews, and having more than your direct competitors. Look at the businesses that appear above you on Google Maps and aim to overtake them over the coming months.
Can I ask for reviews in Spanish and English?
Yes. Ask each customer in their own language. Reviews in several languages also show international visitors that you serve customers like them.
Can I delete bad reviews?
No, you can’t delete reviews yourself. You can report a review that breaks Google’s rules, for example if it’s fake, offensive or about a different business, and Google will decide whether to remove it.
How long does it take to get more reviews?
If you ask every customer consistently, you should start seeing new reviews soon after you begin. Building a strong review profile usually takes a few months of steady asking.
Need help getting more reviews? Book a free call with Get Visible: contact@getvisible.es · +34 623 107 046